making life easier for
parents & babies

Privacy Statement

Understand Babies Ltd. is committed to respecting and protecting your privacy.  We wish to be transparent on how we process your data and show you that we are accountable with the GDPR in relation to not only processing your data but ensuring you understand your rights as a client.

It is the intention of this privacy statement to explain to you the information practices of Understand Babies Ltd in relation to the information we collect about you.

For the purposes of the GDPR the data controller is:

  • Understand Babies Ltd
  • Contact details of Understand Babies Ltd
  • When we refer to ‘we’ it is Understand Babies Ltd

Please read this Statement carefully as this sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.


Who are we?

Understand Babies Ltd.
We are here to make life easier for parents & babies and professionals who work with babies.  Through education, training and provision of therapies we simplify the journey for parents and professionals helping them to give babies the best start. We provide online training, workshops, mentoring and professional CPD training.  We provide individual consultations and offer a range of therapies and treatments at our clinic, Rainbows End Family Physiotherapy Clinic

Our Data Protection Officer / GDPR Owner and data protection representatives can be contacted directly here:


Purpose for processing your data:

  • In order to provide services we need to collect information about you
  • We will retain your information securely
  • We only ask for and keep information that is necessary
  • We will explain the need for any information we ask for, if you are not sure why it is needed
  • We will attempt to keep it as accurate and up to date as possible
  • We ask you to inform us about any relevant changes that we should know about such as change of contact details
  • We will only keep your records for as long as is necessary and in accordance with legal requirements


Why are we processing your data? Our legal basis

In order to provide you with the service that you require, we need to collect information about you.  Information sent via contact forms is collected and used only to help with provision of the service that is required.

To process orders personal data is collected at checkout for order fulfilment and based on terms and conditions this may form a contract.

In order for us to provide you with training or with clinical therapies Understand Babies Ltd need to collect personal data for

Our reason (lawful reason) for processing you data under the GDPR is:

  • Online training modules Contractual – Understand Babies Ltd needs to process your data as this is necessary in relation to a contract of XXXX to which the individual has entered into or because the individual has asked for something to be done so they can enter into a contract.
  • Clinical consultation in order to provide for your care we need to collect and keep information about you

In any event, Understand Babies Ltd. is committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.


How will Understand Babies Ltd use the personal data it collects about me?

Understand Babies Ltd will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR).  We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary.


Special categories of personal data

If we collect any special categories of personal data e.g. health, (financial information is not classified as special categories of personal data) – we will ensure the below:

  • we will obtain your explicit consent
  • we will retain your information securely
  • we will only keep your records for as long as is necessary and in accordance with legal requirements


Who are sharing we your data with?

We may pass your personal data on to third-party service providers contracted to Understand Babies Ltd in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide on your behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with Understand Babies Ltd procedures.

If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your explicit consent, unless we are legally required to do otherwise.

The third parties that we pass your personal data to are:

  • Wellola secure online booking
  • Accountants

We have issued all our third party processors with a Data Processor checklist asking them GDPR specific questions.

If we transfer personal data to a third party or outside the EU we as the data controller will ensure the recipient (processor or another controller) has provided the appropriate safeguards and on condition that enforceable data subject rights and effective legal remedies for you the data subject are available.


Data subject rights:

Understand Babies Ltd facilitate you, our clients, rights in line with our data protection policy and the subject access request procedure. This is available on request.

Your rights as a data subject
At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access: you have the right to request a copy of the information that we hold about you.
  • Right of rectification: you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten: in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing: where certain conditions apply to have a right to restrict the processing.
  • Right of portability: you have the right to have the data we hold about you transferred to another organisation.
  • Right to object: you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling: you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that Understand Babies Ltd refuses your request under rights of access, we will provide you with a reason as to why.

All of the above requests will be forwarded on should there be a third party involved as we have indicated in the processing of your personal data.


Additional information we are providing you with to ensure we are transparent and fair with our processing

Retention of your personal data
Data will not be held for longer than is necessary for the purpose(s) for which they were obtained. Understand Babies Ltd will process personal data in accordance with our retention schedule. This retention schedule has been governed by our internal governance.

In the event that you wish to make a complaint about how your personal data is being processed by Understand Babies Ltd or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Understand Babies Ltd data protection representatives Data Protection Officer / GDPR Owner.

Failure to provide further information

Additional Processing
If we intend to further process your personal data for a purpose other than for which the data was collected, we will provide this information prior to processing this data.


Contact Us

Your privacy is important to us. If you have any queries, questions or comments regarding this Statement, please do not hesitate to contact us.


Rainbows End
Rainbows End Family Physiotherapy,
Prenatal & Birth Therapy Clinic
Tel: +353 (0)46 9025660

"Amazing woman.... beautiful in every way... cannot thank enough or repay her for everything she has done for me her support and kindness will never be forgotten... highly recommended xx"

Siobhan O'Brien

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